I often talk about connection being the core of what I do, so it’s no surprise that brand development is my favourite work.

The opportunity to peer behind the curtain and understand what makes an organization tick, or see first-hand the passion driving a product or service, followed by the challenge of distilling all down into a succinct visual cue and language. I love it!

Of course once a brand is developed, it’s essential that it be curated with care. A good deal of what I do is the downstream design of collateral to fit an existing brand’s guidelines, whether it’s one I’ve created, or previously developed elsewhere.