Branding / A Historic Hill. This branding project was the kick-off to an 8-year working partnership with Sir Sam’s. Designed to re-energize the marketing presence of Onatario’s second-oldest, family-owned ski hill, and usher the business into the online age, a clean fresh look and colour palette combine with a traditional patch motif lock-up to bridge …
Branding / Fit for the champs. Back in 2014, as I watched as the good folks at Tétro Design in Winnipeg roll out their branding for the Canadian Cyclocross Championships, I wondered whether a) our sleepy little city could hold an event on the scale of Nats, and b) if I could have the opportunity …
Branding / Stopping Power. One of cycling’s iconic small brands, SwissStop manufacturers high end bicycle brake components. To improve shelf presence and recognition in an increasingly competitive cycling marketplace, I helped distill and evolve their logo to succeed in these objectives. Home